Key Duties Include:
- Planning and managing all digital marketing campaigns across a range of digital products such as search engine marketing (SEM), Social media ads and Display marketing.
- Perform ongoing keyword research, by setting up relevant, high-quality search & display ads campaigns that are in line with policies and best practices
- Optimization to achieve defined goals such as improved CTR, increased conversion rate, and improved relevancy and quality scores in line with defined budgets.
- Have an understanding of all on-pages SEC best practices such as user content optimization, metadata optimization and SEO- friendly site architecture (i.e., URL structure, internal linking, SEO-best practices for content pages)
- Collate, analyse, optimize, and produce timely and insightful reports for all digital marketing campaigns using these statistics to influence future digital activity.
- Measure and report the performance of all marketing campaigns. Improve conversation metrics & ROI efficiencies.
The ideal candidate should have:
- Proven experience in digital marketing of 2 or more years.
- Commercial Acumen
- Analytical thinking
- An understanding of SEO, Facebook Insights.
- Google Ads and updating websites
- Google Analytics
- Facebook business management
- Google search console
- SEMrush
- Knowledge of online platforms and content
- Management Systems (CMS)
- A Clear understanding of all digital disciplines
- Outstanding communication
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